“A sharp critique of the conventional wisdom around innovation—with thought-provoking advice for how to do it better.”

“Apply ALIEN Thinking to go from early opportunity recognition to impactful innovation. I really enjoyed how this book offers compelling insights and powerful illustrations to enhance the innovation process.”

“Stuck in innovation stagnation? Read this brilliant book, and you’ll break free from it.”

“ALIEN Thinking is an accessible approach to finding and implementing breakthrough ideas. The authors offer illuminating examples to introduce and illustrate the real-world efficacy of each of the major concepts… Read More

“A must-read for corporate innovators and intrapreneurs, to create true value for their customers and organizations.”

“Compared to many innovation books, this one is unique in that it emphasizes the emotional side of innovation. Practicing innovators will find a sympathetic companion in this fascinating book.”

“In today’s fast-changing world, innovation is essential for success. The authors of ALIEN Thinking have drawn upon their extensive experience to provide a powerful new framework to dramatically improve the odds for innovative thinking and breakthroughs.”

“I wish I had read this book years ago. A very pragmatic and eye-opening framework to help make innovation a game-changing reality, whether you are in a small start-up or a big multi-national corporation.”

“A powerful formula for transforming businesses and shaking up industries.”